Messenger Marketing is a relatively new phenomenon… but it’s making waves and definitely should not be ignored! With that said, there is plenty of misinformation out there surrounding them, and we want to make sure you’re getting off to the right start. Keep reading for the 4 biggest Messenger Marketing Mistakes… and some tips for how to fix them.
Comparing Messenger to Email
Sure, Messenger Marketing and email are both text-based communication methods, and it is important to know the open rates of each (have we mentioned that Messenger Marketing sees 80-90% open rates?!) …But the truth is, they’re entirely different mediums.
One of the major differences is copywriting. Messenger Marketing should be natural and easy to understand. Copy for these messages should be to the point and deliver some personality. A joke here and there? No problem. Emoji? Totally okay! On the other hand, email copy should read a bit more polished, and has time and space to go on for a few extra paragraphs.
Writing Messenger Marketing copy like an email will surely leave you disappointed, as Messenger customers are look for quick, personalized solutions. With that said, you don’t have to abandon email altogether! We like to combine our Messenger Marketing and email marketing efforts to ensure we’re reaching all of our audiences, and using the medium that is most appropriate for the content we’re trying to distribute.
My Chatbot is Set Up… Now What?
Setting up your first chatbot is super easy, but that doesn’t mean the work is done there. In order for your bot to do its job, you have to get traffic to it in the first place. Waiting around for customer to come and find you will take forever, so luckily we have growth tools that will help you leverage existing traffic and funnel it into your bot.
One of the ways to do this is by using your existing email list. You can include a “Reference URL” in emails to email subscribers, converting them into Messenger subscribers. We also offer customer chat and button widgets to make use of your website traffic. You can also use Messenger ads or add a comment response to a post. Basically, there are SO many ways to generate traffic to your Messenger bots, but you have to put in a bit of work to get customers to your bot in order to make your initiatives work.
Not Making Money From Your Chatbot
While chatbots can be a great addition to your existing strategies, they’re not a magic fix for getting people to buy everything now. Just like any sales strategy, you must warm up and nurture leads before pushing a sale on them. Of course, you can set your chatbot up to be primarily a sales tool, but it’s best done as an extension of your sales team, not as the whole thing.
We recommend using your chatbot as a subscription tool that allows you to nurture your subscribers and provide them with value and engagement. The truth is, people buy from people they like, and if you provide your subscribers with helpful content, they’ll be more inclined to trust you and want to buy from you. Focus on building quality engagement and the results will come!
Not Tracking Performance
Setting up and launching a chatbot is the first step, but it’s important to be able to tell the whole story of how it’s working for you. Numbers are how you make strategic business decisions, and without making sense of yours, you’re flying blind. Luckily MSGHero has a great tool to help you make sense of the numbers that matter the most.
MSGHero is the only Messenger marketing tool available with this feature! With our Sales Analytics, you’re able to track leads, sales, and lifetime value of Messenger subscribers. Doing this allows you to monitor campaign performance to see what is really working for you, and to tweak or adjust the campaigns that need a little bit of work.
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