How a Chatbot Can Improve User Experience on Your Website

Chatbots serve many purposes, but one of the best things they can do for your customers (and you!) is improve their user experience on your site. From customer support to personalized selections, chatbots can help motivate your customers to purchase, assist them with questions when you’re not available, and so much more. Keep reading to find out how a chatbot can improve user experience on your website.

Engage Users

Have you ever took a look at your analytics and wondered why site visits and conversions just aren’t matching up? The amount of passive visitors that come to your site can be surprising, but it’s nothing a chatbot can’t help you out with!
Oftentimes customers are confused about where to go, or maybe they’re overwhelmed by the amount of information on your site. Either way, a simple welcome message can often get them going in the right direction. Use this to ask probing questions to find out what exactly they’re looking for, to help with common questions, and act as a virtual concierge.

Personalize Selections

Particularly for eCommerce websites, personalized selections can make or break a user’s experience on your site. Use a chatbot to offer additional recommendations to users who have added items to their cart, or help upsell mentorships or courses in the click of a button.
Using this option is a win-win. For you, you’re able to upsell and increase revenue, while adding value to your customers and providing them with additional selections and saving them time.

Provide Support

Chatbots are active 24/7, meaning that they can effectively help you run your business while you sleep.┬áStop losing sales because you’re not available — and most importantly, there’s no reason your customer shouldn’t get help just because you’re not around! Enabling Customer Chat can help them around the clock, while boosting your sales in the process.
Load up your chatbot with answers to common questions like business hours, product details, shipping estimates, and more. Your customers will be happy to get the answers they need, when they want them.
Customer experience is important – and the truth is, it can make or break your website. No matter what product or service you’re selling, making the experience a smooth one is important. The good news is that it can be drastically improved by using chatbots! So what are you waiting for? Sign up for your free 7-day trial of MSGHero right here.

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